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Unsmoke If you dont smoke Dont Start If you smoke Quit If you dont quit Change Unsmoke your World Unsmoke Your World is a global movement that unites smokers and non-smokers who want to unsmoke themselves, family, and friends. The best way to unsmoke is to never start smoking or to quit cigarettes and nicotine altogether; but for those adults who would otherwise continue to smoke, changing to a scientifically substantiated smoke-free alternative is a much better choice than continued smoking. The best way to unsmoke The best way to unsmoke is to never start smoking or to quit cigarettes and nicotine altogether. 7 min read Read More Smoke-free alternatives For those adults who would otherwise continue to smoke, changing to a scientifically substantiated smoke-free alternative is a much better choice than continued smoking. 3 min read Read More Access and information Smoke-free products have the potential to help bring us to a future without smoke, faster. This can only happen when adult smokers who don’t quit have accurate information about how they differ from cigarettes. 3 min read Read More Unsmoke Your World: Videos Loading video, please wait... Play Unsmoke Your World 1:21 Loading video, please wait... Play . 1:19 Loading video, please wait... Play . 1:55 Loading video, please wait... Play . 0:59